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  Dayna, pred 104 dnevi | Komentiraj (1)

  
  

• 'Wired' Chief Says iPad Will Rescue Magazines

  Miki, pred 148 dnevi | Komentiraj (1)

  Chris Anderson has seen the future of magazines -- and it's on a tablet. In an address at the American Association of Advertising Agencies' Transformation Conference in San Francisco today, Anderson, the editor-in-chief of Wired, extolled the possibilities for the magazine industry via Apple's iPad and other future tablet-computer platforms. Wired staffers have been working to create a tablet version of the title for six months, with the goal of having it ready in May. "We've been looking for a way to do it better, and the good news is that I think we found it," said Anderson. Presently, online versions of magazines lose "the coherence and majesty of the [printed] medium," said Anderson. Tablets, on the other hand, offer impressive functionality, such as 360-degree views and iPhone-like screen sliding, plus collapsing and layering -- all of which make the user experience vastly more compelling than the Web, he said. Additionally, the success of the iPhone, Kindle and the emergence of cloud computing have paved the way for devices that are less powerful and lighter with a longer battery life than standard laptops, Anderson said. The iPad is just such a device, and it will sell millions of units in its first month and tens of millions in the following months and years, he predicted. "It will take less than 10 years for it to become mainstream," he said.

• Nearly one-fifth of marketing dollars will go to social in five years

  Miki, pred 149 dnevi | Komentar

   Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA).

  Marketers were already planning on upping spend in August 2009. They have continued to increase outlays since then, with respondents in February 2010 claiming they will devote nearly one-fifth of their marketing budgets to social media in the next five years.

  

  Looking across sectors, business-to-business (B2B) spending is nearly in line with business-to-consumer (B2C), except in the lagging B2B products category. While B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other outlays for the next several years. B2B product marketers will remain behind the curve over the next five years.

  

  Notably, spending plans for every sector were higher in February 2010 than they had been just six months earlier.

  Growing B2B spending on social media lines up with the general goals of B2B marketers: customer relationship management and brand-building, which respondents claim will be the highest growth areas in the next year. Social marketing, with its strength in boosting brand engagement and loyalty, is an effective medium for both purposes.

• The Next 11 emerging economies...

  Miki, pred 164 dnevi | Komentiraj (1)

  The BRIC countries (Brazil, Russia, India and China) were named in 2003 as the most rapidly developing countries with the greatest economic potential. With these countries continuing to develop fast, albeit at different rates, it is useful to look at the next tier of emerging economies. Those countries following the BRIC path will typically experience high rates of population growth, creating a growing pool of potential consumers, at the same time as rising disposable incomes.

  Key points

  Since the acronym BRIC was coined by Goldman Sachs in 2003, the economies of these countries have grown rapidly, with China experiencing the highest growth in the group and Brazil the lowest; In 2005 Goldman Sachs mooted the BRIC successors, otherwise known as the Next-11 (N11). This grouping comprises Bangladesh, Egypt, Indonesia, Iran, South Korea, Mexico, Nigeria, Pakistan, the Philippines, Turkey and Vietnam; The N11 countries share the characteristics of rapidly growing populations combined with significant industrial capacity or potential; Together, these factors indicate a growing consumer market with increased earning potential, creating business opportunities for both local and international firms; However, long-term risks to the progression of the N11 towards BRIC economic levels include slowing oil production for those that are oil exporters, and mounting levels of political instability.

  Background

  The original 2003 Goldman Sachs research focused on Brazil, Russia, India and China as the economies with the greatest development potential to 2050 on the basis of positive economic fundamentals, large and growing populations, and the ability to exploit resource assets, such as oil. By 2008 this hypothesis is playing out.

  All the BRIC countries have posted consistent economic growth since 2001, despite the global economic downturn of 2001-2002. In 2007, economic growth registered 4.4%, 7.0%, 8.9% and 11.5% for Brazil, Russia, India and China respectively:

    Real GDP growth in Brazil, Russia, India and China: 2001-2007   Source: Euromonitor International from International Monetary Fund (IMF), International Financial Statistics and World Economic Outlook/UN/national statistics

  Next 11 countries

  The N11 countries are Bangladesh, Egypt, Indonesia, Iran, South Korea, Mexico, Nigeria, Pakistan, the Philippines, Turkey and Vietnam. Although varied both geographically and economically, these 11 countries have features in common that are believed to single out their high economic potential:

  All have large and growing populations. Between 1980 and 2008, population growth was highest in Pakistan at 110.8%, with the lowest being in South Korea, with 28.4% period growth; Of the N11 countries, Indonesia had the largest population as of January 2008, with 228.9 million people, while South Korea had the smallest at 47.6 million; In 2006, Mexico had the highest sum of private final consumption expenditure, totalling US$567 billion. Vietnam had the lowest, at US$36.8 billion; All 11 countries demonstrate population growth rates above those of Western developed economies, indicating greater consumer market potential over the medium term. Large populations represent a wide potential pool of consumers for businesses to target, while high growth rates mean that this market will expand rapidly, providing proportionally more potential customers.

  Current consumer trends

  In 2007, the N11 economies performed markedly differently, with varying implications for consumer spending trends:

  In 2007, real GDP growth varied between 2.9% and 8.3% year-on-year, for Mexico and Vietnam respectively; These differing growth levels were led by country-specific factors. For example, Mexican growth fell from 4.8% in 2006 owing to the Mexican economy's close links to the US economy, which experienced decelerating growth in 2007 owing to a growing credit crisis, particularly in the housing sector, growing by only 1.9%, compared to 2.9% in 2006; By contrast, Vietnamese economic growth was fuelled by strong export figures, particularly of textile goods, and a surging tourism industry. In addition, Vietnam benefited from a diversified export market, meaning that it was less affected by the slowdown in the USA. In 2006 Vietnam sent 22.8% of its exports to the USA, while Mexico sent 85.8%; Consumer markets in Vietnam therefore possessed greater growth potential, with high economic growth rates encouraging wage and job growth.

  Sustained strong economic growth in the N11 countries is creating new consumer markets that can be targeted by businesses. However, differences in levels of growth mean that some higher-growth countries may prove more profitable for businesses.

  Targeting differences

  While the N11 countries share certain characteristics, they are not at the same level of economic development so consumer-focused businesses must target these markets in different ways:

  The N11 countries can be categorised in two different ways: developing economies and newly industrialised economies. These are both 'emerging economies', but the latter have greater industrial capacity and are typically beginning to export heavy manufactured or refined products, while the former are still largely reliant on primary exports, with some industrial capacity. Typically, developing economies have lower standards of living than newly industrialised economies; Of the N11 countries, Bangladesh, Iran, Nigeria, Pakistan and Vietnam can be categorised as developing economies, while all the others except South Korea can be categorised as newly industrialised economies. South Korea is the only N11 economy that could be categorised as a developed economy, owing to its high level of industrialisation and relatively stable macroeconomic fundamentals; For example, South Korea is a predominantly technological state, exporting manufactured goods and services expertise. By contrast, Bangladesh is an exporter of primary goods while Nigeria is an oil exporter and an exporter of lower-level manufactured goods; In 2007, GDP per capita (purchasing price parity; figures adjusted for currency fluctuations) was the highest in South Korea, which has the most skilled and well-paid population, with the population being significantly smaller than most of those of its N11 peers. Nigeria had the lowest GDP per capita in 2007, at International $1,328, owing in part to a lower skilled but larger population, but also the significantly lower level of development in the country;   GDP per capita in N11 countries: 2007 (International $, PPP) Source: Euromonitor International from IMF Sales of high-end consumer goods are therefore likely to be higher in a higher income country such as South Korea, while a lower income N11 state may be more suitable for targeting more basic consumer durables.

  Consumer incomes in N11 countries are not necessarily comparable, but are at different levels and will grow by varying rates in the long term. This allows international businesses to target these markets for different products.

  N11 business environments

  The N11 countries are also different in their business environments, affecting their relative attractiveness as an investment destination:

  South Korea was ranked 30th out of 178 countries in the World Bank's 2007 Ease of Doing Business survey, the highest of the N11 countries. This is due to its well-regulated tax and investment code, heavily influenced by the US model, and the adherence of state and financial institutions to this code; Iran is ranked the lowest at 135th. This reflects its authoritarian state-owned business environment, which in many cases actively deters foreign investors. In other cases, the regulatory environment is opaque and arbitrary, offering few incentives for investment; In 2006, Turkey received the greatest amount of foreign direct investment of the N11 countries, at US$20.1 billion. This reflected its unique role as a bridge between Europe and the Middle East, and its consequent position as an export and re-export hub; By contrast, Iran received the least foreign direct investment, at US$901 million, indicating its investor unfriendly business environment and also the economic sanctions imposed on it by the USA.

  Business environment is a major contributing factor for potential growth, since investors can easily choose to invest elsewhere if operating environments are too difficult, restricting the potential for wage and job growth in those countries.

  Potential drawbacks

  While the N11 countries have significant growth potential, there are also factors that could hinder them from following the BRIC growth path:

  Shifts in global commodity prices will affect the N11 producers of these commodities. For example, all except South Korea are oil producers, although only Mexico and Iran are consistent net oil exporters. Accordingly, high oil prices (with oil touching US$100 per barrel in January 2008) will benefit Mexico and Iran in particular, although the other producers will also benefit, since their domestic supply will limit the amount of imported oil required, and hence a higher import cost; Domestic political events may also restrict growth prospects. For example, ongoing political instability in Pakistan and Bangladesh may deter investment, while the activities of terrorist groups in Indonesia, the Philippines, Nigeria and Turkey could also act as a disincentive for growth.

  Both global market moves, particularly of export commodities, and the domestic political situation could act to counteract the investment incentives offered by these countries. This would limit the potential for economic growth, with correspondingly negative implications for consumer spending growth.

  Future scenarios

  Both domestic and international factors will affect growth prospects for the N11 countries going forward:

  Demand from key export markets will determine economic growth. For the N11 countries, the USA and China are the main export markets. Although US GDP growth is forecast to reach only 1.9% year-on-year in 2008 owing to ongoing concerns about poor credit, China's economy will grow by 10%; Those countries that are most stable – whether via democracy or dictatorship – will have better prospects for consistent growth. These include South Korea, Vietnam, Mexico and Egypt; A key factor for Iran will be the continuation of economic sanctions by the USA, which would curtail

  Author: Media Eghbal

• Cuban: Print Must Vanquish Digital 'Vampires'

  Miki, pred 176 dnevi | Komentar

  Content aggregators and search engines are vampires, and newspapers are the chesty blondes who fall victim to their charms -- and ultimately get bitten. That's the basic assessment of the traditional media business' approach to the Internet, according to Mark Cuban. During a keynote address today at the AlwaysOn OnMedia NYC 2010 Conference, the HDNet president/CEO and famed provocateur called for newspapers and magazines to fight back against sites that link to their content.

  

  "Everybody wants to take your content," said the Dallas Mavericks owner before a room full of media executives gathered at the Mandarin Oriental Hotel in New York. That's not going to change, "unless you put a stake through their gosh darn hearts." Cuban particularly called out Google as a Web giant that continues to reap benefits off of the valuable content that traditional media companies produce. "Google is a vampire, and you run scared," he said. "There is no reason to be indexed in Google." For too long, Cuban said, newspaper and magazines have viewed traffic to their Web sites the same way that stores view customers coming through the door -- and have been fearful of turning down any opportunity for more traffic. Yet, he said, readers who find headlines via Google rarely convert to traffic, and publishers have a hard time monetizing that traffic. "You haven't gotten anything back except that you've turned into zombies," Cuban said. Plus, in his mind, Google reaps the branding benefit of that content when consumers access it through a search or through Google News. "Whose brand do you think [users] have in their minds?" he asked.

• Stay, Kaua'i Style

  Dayna, pred 206 dnevi | Komentar

   Kaua'i is Ohana.  A family.  People have a saying "The island will take care of you".  Seeing, for some, is believing.  I realized it while watching the mountains come alive with each stroke of sunshine after a rain while on the Hanalei Bay Pier. Really, it all depends on what you want out of your Kauaian experience.  There are two options, well three, really.  Air (we're working on partnerships now for this experience) Ground & Sea Level and Underwater/Deep Ocean ExperiencesGround & @sealevel

  Cliff, the professional surf instructor helps guests become acquainted with the islands in Kapa'a (The Center of Kaua'i).  The "Surf Shack" is perfectly suited for weekly stays of groups up to 10.  This summer is an awesome time to enjoy island life with Cliff, surfing, paddleboarding, hiking, out on the town and many more awesome memorable experiences with Cliff and the group. All meals are included for a really great price! Check out his site. Stay tuned for some live videos and on-location tours from The Surf Shack!Facebook Group

  Underwater & Deep Ocean

  Kaua'i is known for the lush gardens, but the sea life is incredible.  Situated on the South Shore of the island in Poipu, owner of Poipu Inn Nic Ballow, helps his guests experience the freedom of the ocean through scuba diving and yacht trips. The Poipu Adventure Inn, Bed & Breakfast houses 3 quaint rooms and bungalo for longer stays. Island breakfast is served each morning, with evening entertainment most nights.  His guests experience the island with an island native, JD, an experience of its own.  Stay tuned for a new Adventure Reality Series coming this month.

  Air Adventure - Coming Soon! ( Kiteboarding, Helicopter Adventures, Sky diving and more)

  Until then, if you're planning a vacation or a get-a-way, a location for filming or an out of this world experience, there's two options. Each different, but sharing the same Aloha of the island.

   

• Google's Josh Cohen: Publishers still need us, and we give them control

  Miki, pred 239 dnevi | Komentar

  

  Google News's Josh Cohen says he offers newspaper publishers 'a ton of fine-grained control'

  Media companies that want to erect paywalls around their online content still need to be visible on search engines. In fact, they have an even greater need for their content to be listed, according to Josh Cohen, Google's chief negotiator with media companies and the man behind Google News. Earlier this week it was Cohen who announced on a company blog that Google is to allow publishers of paid for content to limit the amount of free access internet users have to their websites from Google News. Cohen said publishers would be able to charge for their content and still make it available via Google following the changes announced yesterday. "The two aren't mutually exclusive," he added, on a Google News blog. He added that Google had achieved this by updating its First Click Free programme, so that publishers can limit Google News users to looking at no more than five pages of content a day without registering or subscribing.

• Huffington hits out at Murdoch speech

  Miki, pred 239 dnevi | Komentar

  

  Arianna Huffington. Photograph: Anna Gordon

  Huffington Post founder Arianna Huffington has accused Rupert Murdoch of confusing aggregation with misappropriation following his Federal Trade Commission speech claiming "There's no such thing as a free news story". Huffington began in a humorous vein: "First of all, I would like to quote my great grandmother who likes to say: 'Never bet on a company that takes itself out of Google.'" Then she introduced the audience to the three topics of her speech: "One, desperate times lead to desperate metaphors; two, desperate times lead to desperate revenue models; three, desperate times desperately call for better journalism." She added: "I've talked about how the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).

• Great Article - The Fall and Rise of Media - NYT.com

  Miki, pred 240 dnevi | Komentar

  Historically, young women and men who sought to thrive in publishing made their way to Manhattan. Once there, they were told, they would work in marginal jobs for indifferent bosses doing mundane tasks and then one day, if they did all of that without whimper or complaint, they would magically be granted access to a gilded community, the large heaving engine of books, magazines and newspapers. Beyond that, all it took to find a place to stand on a very crowded island, as E. B. White suggested, was a willingness to be lucky. Once inside that velvet rope, they would find the escalator that would take them through the various tiers of the business and eventually, they would be the ones deciding who would be allowed to come in. As even casual readers of media news know, those assumptions now sound precious, preposterous even. Calvinistic ideals are no match for Macromedia economics that have vaporized significant components of the business model that drives traditional publishing.

• Newspaper ad revenue drops 28% to $6.4B in 3Q - USATODAY.com

  Miki, pred 248 dnevi | Komentar

  Newspaper advertising revenue in the U.S. plunged 28% in the third quarter to $6.4 billion. The figures released Thursday by the Newspaper Association of America leave little doubt newspapers will likely have to manage through the fourth year of a slump that has already killed some publications and wiped out thousands of jobs. Advertising sales are the main source of newspaper income, and that revenue has declined year-over-year for 13 straight quarters. About the only good news to emerge from the July-September period is that the erosion wasn't quite as bad as the previous quarter when newspaper advertising revenue dropped 29% rather than 28%. Still, U.S. newspapers collected $2.5 billion less in advertising revenue during the quarter than they did at the same time last year.

• Newspapers Are What? Google’s Got Some Suggestions

  Miki, pred 252 dnevi | Komentar

  Newspapers Are What? Google’s Got Some Suggestions

  

  Funny observation made by The Times-Tribune newspaper editor and Internet content director Jeff Sonderman, especially given the seemingly never-ending quarrels between newspaper publishers and the search giant.

  At least two of the search suggestions still indicate newspapers are important and ‘not dying’.

• Newspapers Hold Out Hope for Paid Models

  Miki, pred 253 dnevi | Komentar

  Everyone agrees that the newspaper industry is struggling. What they disagree about, sometimes vehemently, is the solution: going online-only, seeking nonprofit status and taking advantage of tax breaks, removing information from search engine results, or charging for content.

  While paid models are not currently very popular, a surprising number of North American papers are considering charging for online content according to the preliminary results of an American Press Institute (API) study conducted by ITZ Publishing and Belden Interactive. Nearly 60% of member publishers polled by the API were considering charging for content that was currently free, and one-quarter expected to have a paid strategy in place within six months.

  Paid content strategies were seen as important for capturing new revenues and preserving print readership, as well as for establishing the value of copyrighted content, a major concern voiced by news organizations amid the popularity of social media and blogs.

  

  But when the API compared its members’ opinions to those of newspaper readers, as captured in Belden Interactive’s 2009 Local Market Surveys, value perceptions differed. News providers were more likely to say their content was “very valuable,” while readers tended to settle on “somewhat valuable.” Even bigger variation exists in perceptions of how easy it would be to replace online newspaper content, with readers more confident that they could live without the information currently provided.

  

  Providers expected their readers to turn to print newspapers (75%) and other local media sites (55%) if their local newspaper site were no longer available. But readers had other ideas: Only 30% said they would pick up a print copy of the paper, compared with 68% who would go to other local Websites and 45% who would turn on the TV.

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